The Strategist
Your firm gets a clear plan for what the site should cover to bring the right work in.
Your firm gets a clear answer to the question most firms never sit down with: what should our website actually cover to bring the right work in? Not everything at once, but the practice areas that matter, the local pages worth having, and a plain sense of what to write next and why.
The plan comes from your firm and its locality: what you are good at, where you are, and the questions your clients really ask. It is never taken from the firm down the road. Your plan is built on your strengths, and copied from no one.
What this colleague does.
- Your work grouped into practice-area clusters a client would recognise.
- The local money pages that are worth having, and worth doing well, picked out for you.
- A clear sense of what to write next, with the plain reason it earned its place.
- A plan built from your firm's own strengths and locality, and nowhere else.
- Nothing ever taken from another firm's website.
Works closely with.
Your firm gets every one of these jobs done, at a pace no roster could keep.
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