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The team your firm gets on day one, and every day after.

Every firm knows the marketing that should be happening and is not: the article unwritten, the listing unminded, the enquiry that rang at nine and met voicemail. Not because anyone is idle, but because everyone has client work to do.

PageMax is software that wins Irish law firms new clients in the AI era, and it arrives not as a tool to learn but as a staff who do the work: a site of your own, looked after every day, and a marketing team working on your firm's name every week. You direct, and nothing goes out without your solicitor's say-so.

The staff no small firm could carry.

A firm that wanted this work done in-house would be hiring half a department, and no firm needs any one of them full-time. Nobody can hire a tenth of a specialist, so most firms hire none of them and the work goes undone. These are the colleagues you get instead. Each one has a job, a way of working, and a limit on what it may do without asking you.

The Website team

Builds you a site of your own, puts it live, and minds it every day afterwards. It is built for your firm rather than pulled off a template shelf, so it never has the look of a hundred other firms.

Ask for a change the way you would ask a colleague, in plain English, and it is done on the live site, usually the same day, whether that is a heading, a photograph, a whole new page or taking one comma out. A page you have approved is never quietly redesigned, and when a page moves, the old link a client saved still works.

The Strategist

Answers the question most firms never sit down with: what should our site cover to bring the right work in. It groups your work into practice areas a client would recognise, picks the local pages worth having, and every Monday re-ranks what to write next with the plain reason it earned its place.

The plan comes from your firm and its locality: what you are good at, where you are, and the questions your clients really ask. It listens to what your clients are searching for, what enquiries actually came in and what changed in Irish law. It is never taken from the firm down the road, and a subject you turn down is never put in front of you again.

The Writer

Reads the real sources first, works up a brief, and writes in your firm's voice from your firm's own facts, rather than generic filler that could belong to anyone. Every legally meaningful statement is checked back against a source it actually read before anyone sees it, and it writes to the Irish solicitor advertising rules as it goes, so what lands is publishable rather than written and then fixed.

It also drafts LinkedIn posts for your solicitors to put their own name to. Not one word of any of it is published without a solicitor's approval, and that sign-off is the whole point rather than a hurdle: it is built to take about a minute rather than a meeting.

The Receptionist

Answers the front desk at any hour, listens, takes the details and lines up a solicitor callback. It gives no legal advice and makes no promise on your behalf.

Someone writes in at two in the morning, and by the time a solicitor looks there is a name, a number, the story in the client's own words, a short written brief, a read on how urgent it is, the two-year personal injury clock where it applies, and the page that brought the enquiry in. The after-hours enquiries that used to arrive and quietly vanish stop being lost.

The Compliance officer

Most firms treat advertising compliance as a document somebody is meant to have read. Here it is simply the line on what can and cannot be published, under the LSRA and S.I. 644/2020, and the same prohibitions apply to a press release and a newsletter as to an article. It checks every claim in a draft against the source it came from and flags anything asserted without one.

It keeps working after publication too. Each week it re-reads the money figures and the deadlines inside articles that are already live, and raises it with you when one has drifted rather than quietly re-dating the page. Client data is handled GDPR-first throughout. This is protection you can point to, not a promise you have to take on faith.

The Growth team

The way people find a solicitor is changing. More of them now ask an assistant a plain question, or read an answer written for them, instead of scrolling a page of blue links. This is the colleague who keeps your firm findable as that shift keeps happening.

Every week it puts the questions your own clients ask to the assistants people are now using, and tells you plainly whether your firm was named. It watches the searches you are close to winning, reads the page Google is actually showing for each, and where the phrase a client would use is missing from that page, it proposes the sentences that would bridge the gap. Your site and your Google listing are kept telling the same story rather than two different ones.

The Google profile manager

Minds the listing that is often the first thing a prospective client sees, and the one that drifts without anyone noticing. It names what is wrong or missing: last year's bank holiday hours, a category never set, services with no description, a link pointing at the wrong page.

It reads the reviews daily and drafts a reply to any left sitting, written so it never confirms the reviewer was a client and never argues, and nothing is posted until you approve it. It is the sort of upkeep nobody notices is missing until a client turns up at a closed office.

The Analyst

Gives you the honest account of what actually happened. A short read on a Monday morning: enquiries in, work out, how you are turning up when the question is asked of an assistant, and one suggested next thing to do. A statement each month with the outcomes attached, and once a week your marketing lead reads the whole picture together and writes you a plain English view of where you stand.

It goes as far as which way in brings the better enquiries, so you can see what is genuinely working rather than what looks good on a chart. No vanity numbers and no dashboard theatre. A bad number is shown exactly as it is.

The Account manager

The one you actually talk to, and the one the rest of them answer to. One place to ask for anything, in plain English, the way you would ask a colleague, and nothing you raise slips through the cracks.

When you ask for a change it shows you exactly what it proposes to do rather than claiming it has already done it, you are told a change is live only once it truly is, and anything can be undone. When something genuinely needs a person, a named person picks it up in the same conversation with a stated reply window. It is never a wall you cannot get past.

And one who works while the office is closed.

Every night it walks your whole site and asks the awkward questions. Is there an article live in the system that answers with an error on the site. Is there a page nothing links to. Are two pages quietly competing for the same subject. Has Google stopped showing a page it used to show. Every day it tests, end to end, that an enquiry can still get through.

When something looks genuinely wrong it does not just raise an alarm. It goes and investigates, checks whether enquiries are still landing, looks at what changed recently, and writes up one diagnosis of what is actually going on.

The usual way you meet this colleague is not meeting it at all. It is a problem that was found and fixed before anyone at your firm noticed it.

You keep the pen.

Nothing that touches your reputation goes live without your sign-off. Not an article, not a heading, not a reply to a review, not a line in a press release.

Edit anything in plain words, the way you would mark up a letter. A page you have approved is never quietly redesigned. Anything can be undone.

Your content and your data stay yours. Your site is rented, so your domain and everything on it come with you if you ever leave.

Three things you can hold us to.

How the work gets done is our business to run and yours to direct. What it must deliver is written here, where you can hold us to it.

  • A named solicitor stands over every word.

    Nothing is published in your firm's name without a solicitor at your firm reading it and approving it. The page itself says who stood over it, in plain words, and you can point a client or a regulator at the line.

  • Built for the rules Irish solicitors practise under.

    Everything is written to the solicitor advertising regulations as it is written, not fixed afterwards. A visitor talking to the site's assistant is told plainly, up front, that it is an assistant. The transparency the EU AI Act asks for is simply how the site behaves.

  • Heard as well as read.

    Every article can be listened to in an Irish voice, for the client who would rather hear it on the drive home than read two thousand words.

All of it arrives together, and your name goes on nothing you did not approve.

One plan, one flat monthly fee for the whole firm, and the whole team comes with it.

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