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Notes on visibility, law firms, and the systems behind both.

6 min read

The AI Act deadline that was not postponed

The EU AI Act's transparency rules applied from 2 August 2026 and were not delayed. What Article 50 asks of an Irish law firm's website, its chat assistant, and anything it publishes using generative AI.

  1. 9 min read

    The AI search era: how being found is changing, and what we are building for it

    People increasingly ask AI systems instead of scanning links. How those systems choose their sources is documented, and most firms have never read it. What is changing, and what to do about it.